When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

When people all across the globe finally flip their calendars to 2026, it won’t just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

Literary tourism is booming as BookTok fans turn favorite stories into real-life travel adventures.

A 26-year-old woman is speaking to a camera and crying. It could be the product of anything: the contemplation of an Omicron-doomed existence, or a classic apology video. But the subject of her ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. BookTok is revolutionizing summer reading, moving beyond traditional light fare to embrace ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to ...

If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”. BookTok is a community on the social ...

BookTok, TikTok’s book community, is a side of the video app that revels in the far reaches of what the reading world can offer. There’s a section for everyone: comedy, lit-fit, science fiction, ...