YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

Rich Kleiman, Boardroom co-founder and CEO, joins 'Squawk Box' to discuss the rising ticket prices for live sporting events, the growing demand for live sports, media and streaming rights, and more.

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CNBC's Alex Sherman sits down with Netflix Chief Content Officer Bela Bajaria.