Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools ...

Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to ...

Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands This empirical study brings together prior research on competitive advertising effects from ...

AI tools expand: Adthena launched a ChatGPT ads intelligence platform, offering competitive visibility into prompt-level ad performance and cross-channel insights. Google links YouTube: From June 10, ...

Describes and illustrates a brand choice model, developed by the authors, for estimating advertising effectiveness with other causal variables, based on single-source scanner data. Describes and ...