To be or not to be. The question that proceeds from every grain of an idea. And when it’s an idea to startup, often thoughts are lost in a whirlpool of constraints. Entrepreneurship is today’s ...

Entrepreneurial decision-making is increasingly understood as a duality between means-driven and goal-driven logics. Effectuation emphasises starting with available resources, leveraging partnerships ...

FedEx founder Frederick Smith, a Marine Corps veteran who kept the company afloat by any means necessary. (Courtesy of FedEx) What makes an entrepreneur entrepreneurial? This was the question posed to ...

Prof Saras D Sarasvathy — the celebrated expert on “effectuation theory of entrepreneurship” — taught us how an entrepreneur uses four key principles: bird in hand (start with whatever means one has ...

Effectuation is a know-how and an entrepreneurial posture to create reality.