Ah, YouTube — the land of endless entertainment, knowledge, and, let’s face it, cat videos! But have you ever wondered how YouTube knows your soul so well? How it magically serves up exactly the ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

How does the YouTube Shorts algorithm work? Todd Sherman, Director of Shorts Product Management, answers some of those questions you may have. Recently Todd Sherman took the time to speak with Creator ...

AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant ...

If you’ve ever uploaded a video to YouTube, you’ve probably asked yourself the same question every creator asks at some point: why does one video take off while another barely gets any views? The ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...