This change will introduce updated equipment and parts branding, while maintaining the same manufacturing excellence and dealer support customers have always trusted. This brand transition represents ...

Natalina Sents Bausch is the Digital Director for Successful Farming and Agriculture.com. She manages the daily newsroom-style digital content creation and distribution strategy for Agriculture.com.

The slump in new farm machinery sales accelerated in 2025 as growers continued to endure economic pressure and high production expenses, experts say. In 2025, unit sales decreased about 22% for new ...

New machinery introductions have continued in the second half of 2024. Here’s a closer look at the latest innovations for farmers. Natalina Sents Bausch is the Digital Director for Successful Farming ...