Stay in this business long enough and you’ll see the old become new again. The concept of the marketing funnel has returned in full force, and rather than fight ad agencies over the theory, Audacy has ...
Consumer demand for one-to-one digital audio is a powerful economic force in the 21st century. Depending on your perspective, radio companies are either embracing the trend or being forced to do so.
Linear radio maintained or grew share across most demographics, highlighting its resilience in a fragmented audio market, ...
For years, radio advertising has been an afterthought—underestimated, undervalued, and often executed poorly. Yet new research from System1, presented at Commercial Radio & Audio’s (CRA) HEARD audio ...
The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research.
Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...
Audio is the latest frontier in social media. At its peak, last February, more than 10 million people downloaded live discussion app Clubhouse in a single month. Established companies like Twitter and ...
The purpose of this blog series is to encourage people to begin their own grassroots humanitarian projects. By sharing my own experiences with Zaatari Radio I hope I can inspire as many other people ...
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, ...
AM, FM, DAB, digital television and the internet - which is more energy-efficient? And what effect could switching off certain radio platforms have on energy use? Is FM radio more energy-efficient ...
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