As we all know, real-time bidding (RTB) is probably the fastest-growing segment of digital advertising. In fact, eMarketer predicts that 73% of digital display ads will be purchased through RTB this ...

Okay, this question is drawn from the many digital industry conversations I have had in the last four years, yet even more so in the last four weeks. What is the difference between Programmatic ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding.

Adam Landis is the VP of business development for LifeStreet Media. Last month eMarketer increased their forecast for real-time bidding. The source of the rise to more than 70% annual growth: an ...

New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key ...

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a ...